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Terms & Conditions

Brand Story

Brand Deshaj is an initiative of West Bengal Scheduled Castes & Scheduled Tribes Development & Finance Corporation and facilitated by AIM-Art Illuminates Mankind; a social welfare organisation for artisans in India has a network of almost 50,000 artisans all over India, working with various art and craft forms. This wide experience and learning about Indian art and craft has led to the development of brand Deshaj, which is a visionary project to generate livelihood, self-sustainability and financial growth for the rural artisans of India. The aim is also to revive and capitalise the diversified richness of Indian art, craft and cultural heritage.


Every month, specially designed training programmes are organised in collaboration with expert trainers and designers so as to develop more and more skilled artisans who eventually become part of the Deshaj family, creating a livelihood for herself and her family. This initiative inspires women of various villages to come forward and prove their ability on grounds of gender equality and social bonding. Also, every Deshaj product that sells, a part of its revenue goes for the development of the ‘I Love My Tribe’ project; an initiative to support the Backward Classes of India.


Dry clean only


Hand wash in cold or lukewarm water


Avoid agitation during washing as this can cause felting


Lay to dry in shade, avoid direct sunlight


Dyed products: wash separately in cold water or 30°C fine wash

Shipping & Return Policy

1. At Deshaj, we take great care in delivering your products to you, and we partner only with reputed national couriers. Shipping within India is FREE for all orders above Rs.2000. For orders below that, we charge a flat Rs.100 shipping fee.


2. Because each craftsman and artisan’s process is unique, shipping times may vary.


3. Our courier partners will be able to deliver the shipment to you between Monday through Saturday: 9am to 7pm. Working days exclude public holidays and Sundays. Delivery time is subject to factors beyond our control including unexpected travel delays from our courier partners and transporters due to weather conditions and strikes.


4. As soon as your package ships, we will email you your package tracking information.

Contact Us

ADDRESS: 32 Old Ballygunge First Lane, Kolkata 700019

PHONE: +91 98303 78944


Payment Methods
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